September 28, 2007

UAlbany Contributes Science Info To Front Of Cereal Box

By: by The Business Review


Forget about being on the front of a Wheaties cereal box.

The state University at Albany's College of Nanoscale Science and Engineering helped develop information on nanotechnology for the cover of Price Chopper's Koo-Kies and Peanut Butter Cocoa Spheres.

The "Spotlight on Science" is aimed at filling students' minds while they fill their stomachs.

UAlbany said it believes its the first time in the United States that nanotechnology data has graced the cover of a box of cereal.

The cereal boxes were unveiled Thursday before 300 middle- and high-school students from 11 schools throughout the Albany, N.Y., region. Students were at the nanocollege for NanoCareer Day, a daylong event that included presentations, tours and interactive demonstrations.

"The UAlbany NanoCollege is delighted to partner with Price Chopper Supermarkets in the Spotlight on Science initiative to help educate on the wonders of nanotechnology and open the door to the exciting world of math and science," said Alain Kaloyeros, the nanocollege's vice president, and chief administrative officer of CNSE.

The cereal is now on shelves at 116 Price Chopper stores in New York, Vermont, Massachusetts, Connecticut, New Hampshire and Pennsylvania.

The cereal boxes define nanotechnology and discuss the role it is playing in improving our quality of life, from better cell phones and video games to new medical treatments and alternative energy sources.

The nanocollege cited a National Science Foundationstudy which concluded that the country will need more than 2 million nanotechnology-savvy workers by 2014.